Rumors about the release of an affordable Samsung Galaxy Watch FE are becoming clearer. Expected as a renamed version of the Galaxy Watch 4 rather than a variant of the future Galaxy Watch 7, this connected watch could well arrive sooner than expected. According to a reputable leaker, the launch date would be set for Monday June 24, well before Samsung’s next Galaxy Unpacked event. A surprising strategy but one that could pay off for the Korean giant.
An early release that intrigues
The news is surprising. While many expected to discover the Galaxy Watch FE during the next Galaxy Unpacked, probably scheduled for July 10 in Paris, it seems that Samsung has decided to bring forward its launch to June 24. Information revealed by MysterLupin, a leaker who has already proven himself in the past.
Several reasons could explain this choice:
- Avoid the Galaxy Watch FE being overshadowed by the flagship Galaxy Unpacked announcements (Galaxy Watch 7, Galaxy Z Fold 6, Galaxy Z Flip 6)
- Targeting buyers looking for an affordable smartwatch before the summer holidays
- Taking the competition by surprise in the low-cost connected watch segment
While this strategy may seem risky, it demonstrates Samsung’s confidence in the potential of its Galaxy Watch FE. It remains to be seen whether the bet will be successful.
A design close to the Galaxy Watch 4
Although no official images have leaked yet, several renders of the Galaxy Watch FE have been circulating the web. They suggest a watch very close aesthetically to the Galaxy Watch 4 released in 2021.
We would thus find:
- An aluminum casing for greater lightness
- A 1.20-inch Super AMOLED screen for excellent readability
- Three colors to choose from: black, light blue and pink to suit all styles
These design choices would allow Samsung to offer a watch with a neat look while controlling production costs. A key argument to position the Galaxy Watch FE as an affordable alternative to more high-end models.
An attractive price expected under โฌ300
The main expectation around the Galaxy Watch FE, its price is the subject of much speculation. Most observers expect a price below โฌ300, which would allow Samsung to stand out in the affordable connected watch segment.
As a reminder, Samsung’s previous Galaxy Watches were positioned rather at the top of the basket, with prices around โฌ400 or more for high-end versions. With the Galaxy Watch FE, the brand would target a wider audience, sensitive to value for money.
Well-thought-out price positioning could allow Samsung to:
- Appeal to entry-level and mid-range users, particularly young professionals
- Convince undecided people who were hesitant to take the plunge of the connected watch because of the price
- Compete with well-established players in this segment such as Huawei, Xiaomi or Fitbit
Succeeding in this price challenge will be crucial to ensure the success of the Galaxy Watch FE in an ultra-competitive market where every euro counts.
The Galaxy Watch 7 and Watch Ultra expected this summer
Beyond the Galaxy Watch FE, Samsung is actively preparing its next generation of high-end connected watches. The Galaxy Watch 7 should therefore be made official this summer, probably during Galaxy Unpacked on July 10.
This year, Samsung would innovate by offering two distinct variants:
- A โclassicโ Galaxy Watch 7, in line with previous generations
- A new Galaxy Watch 7 Ultra, positioned as an alternative to the Apple Watch Ultra
This Galaxy Watch 7 Ultra would be distinguished by advanced features and increased resistance, targeting a sporty and adventurous audience. Some rumors even suggest a possible return to a square or rectangular format, reminiscent of older generations of Samsung Galaxy Gear.
Whether it’s the affordable Galaxy Watch FE or the ambitious Galaxy Watch 7, one thing is certain: Samsung intends to play on all fronts this year to establish itself as the benchmark in the Android connected watch market. With strategically spread out launches and complementary positioning, the Korean giant seems determined to stand up to Apple and widen the gap with its competitors. A summer marked by innovation and renewal for Samsung, which continues to surprise us.