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Ferrari's first electric car will have an “authentic” roar, according to a brand executive!

Ferrari marketing director Emanuele Carando says good sound can be just as important as performance. Find out how the Italian brand intends to preserve its legendary sound identity in the electric era.

A real prancing horse, even without a combustion engine

Ferrari's first electric model will make noise. Literally as figuratively. The Italian brand wants enthusiasts to know that its first battery-powered vehicle will be a true โ€œCavallino Rampanteโ€. And just because it won't have a combustion engine under the hood doesn't mean it won't produce the brand's signature roar.

Feelings above all

In a recent interview with Drive, Emanuele Carando, director of product marketing and marketing intelligence at Ferrari, said the goal was to build a vehicle that felt like one of their sports cars:

  • Power
  • Strength
  • Weight
  • Brakes
  • Her
  • No compromise on sound

    Ferrari is not trying to create a new type of car, but rather to build an authentic prancing horse, simply equipped with an electric powertrain. Drivers should therefore not expect a huge increase in acceleration or power, at least not initially. Performance is paramount, but so are design, driving sensations and sound. If Carando did not detail how the company intended to recreate the roar of its famous V12s, he insisted that the future electric model would sound like the brand's other vehicles.

    Innovative solutions for authentic sound

    Ferrari is not the first manufacturer to want to create an electric vehicle that sounds like a combustion engine sports car. The future electric Dodge Charger Daytona will be equipped with a โ€œFratzonic Chambered Exhaustโ€ synthetic exhaust system that will mimic the sound of the Hemi V8 engines of its past muscle cars. It remains to be seen whether Ferrari will use similar technology or develop an entirely different solution.

    The V12 still has a bright future ahead of it

    Whatever Ferrari's future electric model sounds like, and whatever its success, the days of the combustion engine are not numbered at Maranello. In another interview with Australian website Car Expert, Caranado echoed product development manager Gianmaria Fulgenzi's comments that the brand will continue to equip its cars with V12s as long as the law allows it.

    With its desire to preserve its unique sonic identity, Ferrari proves that it is possible to reconcile electrification and tradition. Fans of the brand can be reassured: even in the electric era, the roars will continue to echo on the roads.

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