With revenues from the sale of digital services and products integrated into its vehicles doubling, Stellantis is clearly showing that this is the way to go and will do so with the arrival of new products in 2024.
Continued growth through innovation
Over the past three years, Stellantis, one of the giants of the automotive industry, to which brands such as Peugeot, Fiat and Citroรซn belong, has seen its revenues continue to grow, thanks to a series of innovations and technological improvements that have the ultimate goal of making life easier for its drivers and, of course, always being at the cutting edge of technology โ remember that they are currently collaborating with Qualcomm Technologies.
As the Stellantis International Communications Department already told us in an interview for Auto Bild, the main objective is โto offer the best useful technology available on the market at the service of our customers. In fact, it is an opportunity to strengthen our creativity and, in addition, technology is at the service of this creativity to pursue the pleasure of driving through technological design.โ
Integration of next generation technology platforms
This giant is set to integrate next-generation technology platforms like STLA Brain, STLA SmartCockpit and STLA AutoDrive by the end of 2024. With the aim of transforming the way users interact with their vehicles, they seek to make the driving safer, simpler and more up-to-date than ever.
During a Stellantis media presentation, Heiko Schilling, Head of Software Engineering and AI, gave more details on what is just the beginning, saying they have created their own team of 4,000 developers, including 400 artificial intelligence engineers.
Focus on new technologies from Stellantis
Here is what these technologies consist of:
Regarding cybersecurity given the large technological participation, Yves Bonnefont, software director of Stellantis, tells the media that they have tools to constantly monitor what is happening between cars and the rest of the world “to ensure we that nothing suspicious or malicious is happening.โ
New products and applications to come
Added to all this is a series of new products and applications that will gradually land throughout the Stellantis fleet:
With the goal of generating additional annual revenues of โฌ20 billion by 2030, Stellantis continues to take small but big steps, expanding into European markets and bringing major technological innovations to its vehicles.
Stellantis clearly shows its ambition to revolutionize the automotive industry by focusing on technological innovation. With the upcoming integration of cutting-edge platforms and the development of new applications, the group seeks to offer a safer, more connected and more personalized driving experience to its customers. A strategy which is bearing fruit in view of the continued growth in Stellantis' revenues, and which promises great progress for the years to come.
SRQ Backlot