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HomeWatchesThe Monaco watch revolutionizes luxury watchmaking!

The Monaco watch revolutionizes luxury watchmaking!

TAG Heuer, the renowned Swiss watch brand, has just launched a bold new creation that is sure to appeal to lovers of luxury watches. The Monaco Skeleton Chronograph in Titanium pushes the boundaries of aesthetics and technology, while remaining in line with the brand's emblematic models.

An avant-garde design for an exceptional watch

Since its creation in 1969, the TAG Heuer Monaco has always been an avant-garde watch, providing an ideal field of expression for the most innovative ideas. With its square case, its bright colors and its imposing size for its time, the Monaco became an icon of watchmaking. Today, TAG Heuer is once again pushing the boundaries with the Monaco Skeleton Chronograph in Titanium.

This new version of the Monaco features a color evocative of the famous Monaco racing circuit. The blue is reminiscent of the Mediterranean, while the touches of yellow echo the sparks flying from the world's fastest racing cars. The titanium case considerably lightens the watch, despite its generous size.

An exceptional movement by Carole Forestier-Kasapi

At the heart of this Monaco Chronograph beats the caliber 02, an automatic movement offering a power reserve of 80 hours. Thanks to the skeleton work, the workings of the movement are visible, offering a fascinating spectacle to lovers of fine watchmaking.

This exceptional movement is the work of Carole Forestier-Kasapi, director of movement development at TAG Heuer. This legend of the watch industry brings his expertise and creativity to the creation of the brand's future timepieces, as evidenced by the recent Monaco split-seconds, sold for 183,000 euros.

TAG Heuer targets the luxury segment

With this new Monaco Skeleton Chronograph in Titanium, TAG Heuer confirms its desire to position itself in the luxury segment. Julien Tornare, CEO of the brand, confirmed this:

  • TAG Heuer wants to introduce more high-end models at all levels of its range
  • The objective is not so much to target a specific price range, but rather to bring added value to the brand's products
  • This strategy, well known in the watch industry, consists of producing exceptional and expensive watches to reflect their prestige across the entire range.

    A high price, a reflection of watchmaking excellence

    With a selling price of 12,000 euros, the Monaco Titanium Skeleton Chronograph is positioned as a luxury watch. Although this price may seem high for a TAG Heuer, it reflects the quality and exclusivity of this exceptional timepiece.

    The Monaco split-seconds, unveiled last month at Watches and Wonders and sold for 183,000 euros, had already sent a clear message: TAG Heuer is moving upmarket, and the Monaco is the flagship of this strategy. The new Monaco Skeleton Chronograph in Titanium follows this same logic, at a more affordable price.

    With this daring creation, TAG Heuer once again proves its ability to innovate and push the boundaries of luxury watchmaking. The Monaco Skeleton Chronograph in Titanium is sure to appeal to fans of exclusive watches, combining avant-garde aesthetics and mechanical excellence. An exceptional watch that will mark the history of watchmaking.

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