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How Companies Deceived Consumers

The universal symbol of recycling, consisting of three continuing arrows, has become omnipresent in our society. However, behind this iconic image lies a troubling reality: companies have used this logo to mislead consumers about the true recyclability of their products, while stripping the symbol of its value.

The history of the recycling symbol

The recycling symbol was invented in 1970 by Gary Anderson, an architecture student, in a competition sponsored by the Container Corporation of America. Inspired by the Mรถbius strip, Anderson created a simple but powerful design that would soon become the universal symbol of recycling. However, it was not until the 1980s and 1990s that the symbol began to be widely used, coinciding with the rise of curbside recycling programs.

The plastic problem

Plastic has become a major environmental problem, with only 5% of plastic waste recycled in the United States. Companies used the recycling symbol on plastic products, making it appear as if they were easily recyclable, even when that was not the case. This practice has created widespread confusion among consumers, who have difficulty understanding which products can actually be recycled.

  • Different types of plastic have different recycling properties
  • Contamination from other materials makes plastic recycling difficult
  • Recycled plastic is often lower quality and more expensive to produce
  • Misleading labels

    Companies have also used misleading labels, such as “How2Recycle”, which claim to provide clear information about the recyclability of products. However, these labels can be even more misleading than the plastic resin code, because they give the impression that a product is largely recyclable even when that is not the case. Jan Dell, founder of The Last Beach Cleanup, calls these labels โ€œlies on steroids.โ€

    Recycling successes

    Despite the challenges of recycling plastic, other materials are seeing greater success:

  • Metals: up to 75% of all aluminum produced is still in use
  • Paper: more than two-thirds of paper is transformed into new products in the United States
  • Glass: although less than a third is recycled into new containers, glass remains easier to process than plastic
  • Efforts to restore the truth

    Faced with the confusion generated by the misleading use of the recycling symbol, some American states are taking steps to set the record straight. California passed a โ€œtruth in labelingโ€ law that bans the use of recycling arrows on rarely recycled products. Other states, such as New York, New Jersey and Massachusetts, are considering similar legislation.

    At the federal level, the Federal Trade Commission is called upon to end the misleading use of the recycling symbol on plastics in its upcoming revisions of the Green Guides. Jennie Romer, EPA deputy administrator for pollution prevention, emphasizes the importance of setting high standards for what can be marketed as recyclable.

    Rethink recycling

    Beyond the issue of labeling, it is important to ask whether recycling should be the main focus, rather than more environmentally friendly solutions like reduce, reuse, refill and repair. Oil and chemical companies continue to produce massive quantities of plastic, despite growing awareness of the threat it poses to public health and the environment.

    Efforts to hold producers accountable, such as extended producer responsibility (EPR) laws passed in some states, aim to make companies bear the costs of managing the waste they generate. However, these laws can create perverse incentives to label all products as recyclable, even when they are not.

    Ultimately, the symbol of recycling alone cannot solve the plastic crisis. As Gary Anderson, the symbol's inventor, points out, it's not fair to blame a graphic symbol for our lack of initiative in finding better solutions. It's time to rethink our approach to recycling and waste management, with a focus on reducing plastic production and promoting sustainable solutions.

    The symbol of recycling has become a powerful tool for businesses, allowing them to create an eco-friendly image while continuing to produce massive amounts of waste. By restoring the truth about product recyclability and holding producers accountable, we can begin to build a more sustainable and transparent waste management system. It will take concerted efforts from lawmakers, businesses and consumers, but it's a fight worth fighting for the health of our planet and future generations.

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