With a dark purple dial and rainbow baguette diamond indexes, discover the new limited edition of the Royal Oak 39mm from Audemars Piguet, personalized by GRWN and MAD for Paris Fashion Week.
A unique collaboration
Lab-grown diamond brand GRWN has teamed up with MAD to unveil the “Ultra Violette,” a limited-edition personalized watch for Paris Fashion Week. Led by GRWN's new creative director, Aleali May, this collaboration debuts a duo of unique models of the Audemars Piguet Royal Oak 39mm, each distinguished by a numbered concept naming convention.
The “Ultra Violet” concept
The first big reveal focuses on the Concept 1 “Ultra Violette,” a piece adorned with 652 diamonds and a captivating brushed violet dial. The dial is embellished with 11 rainbow-cut baguette diamonds, while the 12 o'clock marker is replaced by the AP logo in dark purple, echoing the GRWN logo above 6 o'clock as well as the central second hand.
A fusion of fashion and luxury
“I have always been inspired by the world of watchmaking and its connection to a community that deeply understands and appreciates luxury. Collaborating with MAD, we designed and customized one of the most iconic watches, a fusion of fashion and 'New Luxury' that speaks to the next generation of Gen-Z consumers,” says Aleali May in an official statement.
Availability and price
The Audemars Piguet Royal Oak 39mm “Ultra Violette” Concept 1 has a starting price of around $100,000 USD. It is now available for request via the official GRWN website.
This unique and colorful model represents a perfect synergy between traditional watchmaking know-how and modern innovation, making this watch a true jewel for lovers of luxury and haute couture watches.
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