With a cost of around 200 million euros, this extension will house the production of the Purosangue and SF90 models before the launch of the brand's first electric model.
A historic expansion for Ferrari
Ferrari's iconic Maranello factory has undergone its biggest expansion in a generation with the opening of its new “E-building”, a state-of-the-art assembly facility dedicated to manufacturing the electric supercar the brand will unveil at the end of 2025 Designed by Italian architect Mario Cucinella, this building was completed in just two years at a cost of around 200 million euros. The “E-building” will also have the flexibility to assemble Ferraris with hybrid and conventional internal combustion engines, and will allow the manufacturer to manufacture its own electric motors and batteries for the first time.
This new addition could potentially increase Ferrari's production capacity from 14,000 cars per year to 20,000 or more, freeing up space in the existing factory for more low-volume, highly customized cars, on which Ferrari makes high margins. This represents a significant opportunity for the brand to meet growing demand while maintaining its legendary exclusivity.
A state-of-the-art production site
The production will take place over two floors, each finished almost entirely in white and flooded with light thanks to glass walls offering views of the surrounding Emilian hills. Autonomous “cobots” will transport the cars between assembly stations, and workers will be able to raise, lower or rotate the car to the ideal height and angle. This advanced automation is essential to ensure efficient, high-quality production of Ferrari's future electric and hybrid models.
The significance of this new factory was reflected by the personalities present at its inauguration. Ferrari CEO Benedetto Vigna was accompanied by the President of Italy, Sergio Mattarella, as well as John Elkann, Ferrari chairman and grandson of iconic Fiat leader Gianni Agnelli. Piero Ferrari, Enzo Ferrari's son and vice president of the company, was also present. This inauguration marks a major turning point in Ferrari's history, symbolizing its commitment to innovation and the future of electric mobility.
Future production and the impact on the brand
The “E-building” will initially be the production site for the Purosangue SUV and the SF90 hybrid hypercar in early 2025. These models will be followed by the new electric Ferrari in 2025, and perhaps by a second electric vehicle which would be in the works. of development. The flexibility of this new facility allows Ferrari to quickly adapt to changing market demands, ensuring its future competitiveness.
Benedetto Vigna stressed that this new factory is not only aimed at increasing capacity, but above all at strengthening Ferrari's production capabilities. Despite looming bans on the sale of pure combustion cars in many major markets, Ferrari remains committed to producing vehicles with all three powertrains: electric, hybrid and internal combustion. This diversity allows Ferrari to cater to a varied clientele and ensure its leading position in the luxury car segment.
A promising future despite challenges
The transition to electric propulsion represents a major challenge for Ferrari. Vigna has insisted that Ferrari is much more than just a gasoline engine, and other top executives have recently suggested that the new electric vehicle will recall the roar of combustion cars. Furthermore, Ferrari is committed to continuing to produce vehicles that provide an exceptional driving experience, regardless of engine type.
Vigna refused to reveal details of Ferrari's new electric model, saying not even the president of Italy would benefit from a preview. “He can ask, but he will get the same answer. The only thing we can say is that it will have four wheels and will be a Ferrari. » This statement highlights Ferrari's desire to preserve the mystery and excitement around its future models, while reaffirming its commitment to innovation and tradition.
The role of new technologies in the future of Ferrari
New technologies play a crucial role in Ferrari's strategy for the future. The ability to manufacture its own electric motors and batteries within the “E-building” gives Ferrari unprecedented control over the quality and performance of its future electric models. This vertical integration is essential to maintaining the exclusivity and technical excellence associated with the Ferrari brand.
The use of collaborative robots and advanced automation in the production process ensures maximum precision and efficiency. These technologies also allow Ferrari to customize each car to the customer's exact specifications, providing a level of service and satisfaction unrivaled in the automotive industry.
Ferrari is thus preparing for a future where emissions regulations will be increasingly strict, while continuing to offer exceptional performance and a unique driving experience. “E-building” symbolizes this vision, combining tradition and innovation to create the world's most desirable sports cars.
Ferrari's new EV factory in Maranello represents a turning point for the brand, combining tradition and innovation to meet the challenges of electric mobility. With this historic expansion, Ferrari strengthens its leadership position in the luxury car segment, while preparing for a promising and sustainable future.
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