The Geneva house Pragma is shaking up the codes of high-end watchmaking with its P1 Perseverance collection. These 100% Swiss stopwatches, made from 82.7% recycled materials, combine luxury, sustainability and total transparency. Discover how this ambitious new brand is redefining the standards of the watch industry.
Pragma: when watchmaking expertise meets innovative design
Pragma was born from the collaboration between two experts:
Their ambition: to create watches combining luxury, durability and total transparency.
The Pragma P1 Perseverance collection: 4 exceptional models
The Pragma P1 Perseverance is available in 4 versions:
Price :
An architectural design inspired by Switzerland
The Pragma P1 Perseverance is inspired by Swiss architecture:
Total transparency on manufacturing
Pragma reveals all the manufacturing details:
A high-tech timepiece movement
Characteristics of the caliber developed with Chronode:
A long-term ecological ambition
Pragmaโs future goals:
The Pragma P1 Perseverance marks the emergence of a new generation of eco-responsible luxury watches. Combining avant-garde design, recycled materials and Swiss watchmaking know-how, this collection pushes the boundaries of the industry. Although its price reserves it for a wealthy and eco-conscious clientele, the Pragma P1 Perseverance opens the way to more sustainable and transparent high-end watchmaking.
It remains to discover these metal models to confirm if the reality lives up to the promises. The Pragma P1 Perseverance could well mark the start of a new era for Swiss watchmaking, where luxury rhymes with environmental responsibility.
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