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HomeWatchesthe eco-responsible luxury watch that is revolutionizing Swiss watchmaking

the eco-responsible luxury watch that is revolutionizing Swiss watchmaking

The Geneva house Pragma is shaking up the codes of high-end watchmaking with its P1 Perseverance collection. These 100% Swiss stopwatches, made from 82.7% recycled materials, combine luxury, sustainability and total transparency. Discover how this ambitious new brand is redefining the standards of the watch industry.

Pragma: when watchmaking expertise meets innovative design

Pragma was born from the collaboration between two experts:

  • Christopher Wegener: 21 years of experience at Rolex and FPJourne
  • Kai-Hsuan Liu: creative designer, formerly of Hermรจs
  • Their ambition: to create watches combining luxury, durability and total transparency.

    The Pragma P1 Perseverance collection: 4 exceptional models

    The Pragma P1 Perseverance is available in 4 versions:

  • P1-St-CH00: purple dial, limited edition of 16 pieces (steel)
  • P1-St-CH01: silver dial (steel)
  • P1-St-CH02: anthracite dial (steel)
  • P1-Au-CH01: special edition in gold, limited to 12 pieces
  • Price :

  • Steel versions: 24,900 CHF (excluding VAT)
  • Gold version: 50,000 CHF (excluding VAT)
  • An architectural design inspired by Switzerland

    The Pragma P1 Perseverance is inspired by Swiss architecture:

  • Influences: Markli, Botta, Zumthor
  • Angular and geometric design
  • Sleek case: 39mm diameter, 10.4mm thick
  • Total transparency on manufacturing

    Pragma reveals all the manufacturing details:

  • 100% recycled steel from Panatere (La Chaux-de-Fonds)
  • Housings and loops developed with Voutilainen & Cattin
  • CuZn28 brass dials by Comblรฉmine
  • 100% recycled Cordura re/cor bracelets from Atelier du Bracelet
  • A high-tech timepiece movement

    Characteristics of the caliber developed with Chronode:

  • Bridges and plates in 100% recycled Grade 5 titanium
  • Atokalpa or Nivarox balance wheel
  • Ruby Crelier
  • Certified chronometer precision
  • A long-term ecological ambition

    Pragmaโ€™s future goals:

  • Watch made from 90-95% recycled materials by 2026
  • Opening of a store in Geneva within 3 years
  • University research program on innovative materials
  • The Pragma P1 Perseverance marks the emergence of a new generation of eco-responsible luxury watches. Combining avant-garde design, recycled materials and Swiss watchmaking know-how, this collection pushes the boundaries of the industry. Although its price reserves it for a wealthy and eco-conscious clientele, the Pragma P1 Perseverance opens the way to more sustainable and transparent high-end watchmaking.

    It remains to discover these metal models to confirm if the reality lives up to the promises. The Pragma P1 Perseverance could well mark the start of a new era for Swiss watchmaking, where luxury rhymes with environmental responsibility.

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