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HomeWatchesThe new watch that will revolutionize the watch market in 2024

The new watch that will revolutionize the watch market in 2024

A new collection of watches is appearing on the French market, promising to shake up the codes of traditional watchmaking. Discover the details of this innovation which could well be a game-changer in the world of timepieces.

A bold design that leaves no one indifferent

The new 369 collection from Mรถels & Co. stands out with its original and bold aesthetic. The tonneau-shaped case blends harmoniously with a cushion bezel and a round dial, creating a one-of-a-kind silhouette. This innovative approach demonstrates the brandโ€™s desire to push the boundaries of conventional watch design.

Made from 316L stainless steel, the case has balanced dimensions with a diameter of 39mm, a lug-to-lug length of 46.50mm and a thickness of 12.25mm, including domed sapphire crystal. The finishes alternate between a dominant brushed satin finish and polished touches on the edges, highlighting the different shapes of the case.

An innovative winding crown for easy handling

A key element of the 369's design lies in its conical and ribbed winding crown, specially designed to provide optimal grip. This attention to ergonomic details demonstrates the brand's commitment to functionality as much as aesthetics.

The screw-down crown, combined with a screw-down case back, ensures water resistance to a depth of 200 meters. This technical characteristic allows the watch to adapt to various situations, from everyday life to aquatic activities.

A mysterious box bottom that arouses curiosity

The back of the 369 watch reveals an original approach by combining transparency and opacity. A sapphire crystal sits atop a perforated steel plate, partially concealing the movement while providing an intriguing glimpse of the golden rotor in action. This unique design adds an extra dimension to the viewing experience of the watch.

The model name, engraved on the inside of the sapphire crystal, refers to Nikola Tesla's belief that the numbers 3, 6 and 9 have special cosmic significance. This enigmatic touch reinforces the mysterious aura of the piece.

A reliable Swiss movement for optimum precision

At the heart of the 369 beats a Swiss Sellita SW200-1b automatic movement. This caliber offers a power reserve of 38 hours and operates at a frequency of 28,800 vibrations per hour, guaranteeing high chronometric precision.

Full compatibility with the ETA 2824-2 caliber ensures simplified maintenance and repairs, a significant advantage for long-term owners.

A refined dial that plays on subtlety

The dial of the 369 is distinguished by its refined minimalism. Devoid of any superfluous embellishment, it focuses on a discreet but impactful elegance. The skeletonized hour and minute hands point towards ultra-thin lines that intersect to form the indexes.

The Mรถels inscription on the dial is arranged in an unconventional way, encouraging you to tilt your head slightly to read it. This fun touch adds an interactive dimension to reading the time.

Optimized night readability thanks to innovative technology

The periphery of the dial features curved blocks of luminescent material, called Lumeblocks. This technical innovation not only allows faster charging of the luminescence, but also a prolonged illumination duration, ensuring excellent readability in the dark.

The hands and lumeblocks are available in a variety of hues, harmoniously matching the nine dial variations available: Dark Star, Emerald Forest, Terra Brass, Velvet Noir, Space Cherry, Heavenly, Tortuga Bay, Mauve Sauvage and Silver Frost. Each dial has a vertical satin finish, adding a subtle texture to the overall effect.

An integrated bracelet combining comfort and practicality

The 369 is also distinguished by its integrated steel bracelet, offering visual continuity with the case. The brushed satin finish is enhanced by polished beveled edges, creating an alluring play of light.

Measuring 3.40 mm thick, the bracelet is made up of full and half links, secured with screws for easy adjustment. Its width gradually increases from 22 mm at the lugs to 18 mm at the push-button folding clasp.

A patented quick adjustment system for optimal comfort

The clasp incorporates a patented buckle lever mechanism, allowing for quick micro-adjustment without tools. This practical feature is particularly useful in everyday use, especially during temperature variations that can affect the diameter of the wrist.

An attractive introductory offer for informed enthusiasts

The 369 is currently available for pre-order at the launch price of 935 euros. Deliveries are scheduled for October 2024. Each order includes a 369 LE (Launch Edition) watch, an integrated stainless steel bracelet, a set of extension links (on request), a 20mm bracelet adapter and a gift box. journey.

This new 369 collection from Mรถels & Co. stands out as a bold and innovative watchmaking proposition on the French market. Combining original design, practical features and meticulous finishing, it has all the assets to seduce watch lovers in search of exclusivity and innovation.

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