Talence, a city located in Gironde, is a pioneer in France by adopting payment in cryptocurrencies in its city center.
In partnership with the startup Lyzi, which specializes in cryptocurrency transactions, this initiative marks a major turning point not only for the city but for retail in France. This bold move aims to modernize commercial transactions and attract a young and international clientele.
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Local Innovation, National Impact
The merchants of downtown Talence, supported by the three local merchant associations โ Coeur de Talence, Portes de Talence, and Barriรจre de Pessac Talence-Bordeaux โ as well as the Talenรงais entrepreneurs group, are the first in France to offer this payment option on an urban scale. They will allow their customers to pay for their purchases using cryptocurrencies such as Bitcoin, Ether, or Tether.
A Municipal Commitment to Innovation
Emmanuel Sallaberry, Mayor of Talence, sees this initiative as an opportunity to position his city at the forefront of technological innovations. โThe city of Talence is becoming a pioneer in crypto payment in France and continues to offer the best to its residents,โ he says. This approach, according to him, will foster a new economic dynamic and attract a diverse clientele, thus strengthening the attractiveness of the city.
Attracting a Young and Connected Clientele
Lucie Heigeas, president of the association of merchants in downtown Talence, underlines the importance of this innovation in attracting a young and international clientele. Indeed, according to a recent study by Adan, KPMG and Ipsos, 6.5 million French people own cryptocurrencies, with a significant proportion of young adults. This demographic is particularly attracted to technological innovations, and offering a cryptocurrency payment method responds to this growing trend.
Simplified Process for Transactions
The implementation of this technology is intended to be simple and accessible for all merchants. Damien Patureaux, co-founder of Lyzi, explains that the payment process will be done through a simple scan of a QR Code, generated in a few seconds by the merchant. This fast method with no additional costs for merchants guarantees an efficient and secure transaction, with a transfer of funds in euros the next day.
Outlook and Growth Potential
This initiative could serve as a model for other cities in France and internationally, showing how innovative payment technologies can be practically and beneficially integrated into everyday commerce. By embracing cryptocurrency payments, Talence is not only positioning itself as an innovative city but also as a major player in society's adaptation to digital technology and blockchain.
The integration of cryptocurrency payments by Talence merchants could well trigger a revolution in payment practices at the local and national level, potentially influencing economic and technological policies on a larger scale. With this initiative, Talence asserts itself as a leader in the adoption of new financial technologies, ready to welcome the challenges and opportunities of the digital future.
Source: https://aqui.fr/article/talence-1ere-ville-a-adoption-le-paiement-en-cryptoentreprises/