โ€• Advertisement โ€•

A new sales king in town?

Does the freshly restyled 2024 Kia โ€‹โ€‹Picanto have what it takes to dethrone the Fiat 500, the undisputed queen of urban sales? Our detailed...
HomeWatchesthe new Olympic sport for summer 2024?

the new Olympic sport for summer 2024?

This summer, turn your passion for watchmaking into an exciting game. Watch spotting at major sporting events might just become your new favorite activity. From the Olympic Games to the Tour de France, including Wimbledon and the Euro football tournament, discover the timepieces that shine on the wrists of athletes, coaches and spectators.

Watch Spotting: A Challenge for Watch Enthusiasts

Spotting watches during sporting events offers a fun alternative for watch enthusiasts who have little interest in sport. This activity consists of:

โ€“ Identify watches worn by athletes, coaches and spectatorsโ€“ Identify brands and modelsโ€“ Discover rare or unexpected pieces

With a little practice, you might even become a watch spotting expert by the time the Los Angeles 2028 Olympics roll around!

Euro 2024: Hublot dominates the field

Euro 2024 in Germany offers plenty of watch spotting opportunities:

โ€“ Hublot, official sponsor, is omnipresentโ€“ The fourth referee uses a Hublot electronic panel for substitutionsโ€“ Kylian Mbappรฉ, Hublot ambassador, wears his Big Bang off the fieldโ€“ Coach Didier Deschamps wears a Hublot during matchesโ€“ Luciano Spalletti, Italian trainer, was seen with a MoonSwatch Mission to Neptune

Tip: Keep an eye on Kevin De Bruyne, the Belgian midfielder known for his refined taste in watches.

Tour de France: Richard Mille at the head of the peloton

The Tour de France is an ideal playground for watch spotting:

โ€“ Tissot is the official timekeeperโ€“ Richard Mille sponsors Tadej Pogaฤar's UAE teamโ€“ Mark Cavendish wears a lightweight Richard Mille during the racesโ€“ Alexey Lutsenko, Jacob & Co. ambassador, sports a black titanium Epic X Skeleton

Wimbledon: Rolex reigns on the grass

Rolex dominates Wimbledon, but other brands stand out:

โ€“ 2023 winner Carlos Alcaraz is a Rolex ambassadorโ€“ Tommy Paul wears a De Bethune DB28 LTC on courtโ€“ Alexander Bublik and Grigor Dimitrov sport Bianchet during matchesโ€“ Andrey Rublev plays in a Bvlgari Aluminium Match Point Editionโ€“ Hubert Hurkacz wears a Gerald Charles Maestro GC Sport

Olympic Games: Omega times the exploits

The Olympic Games offer a vast playing field for watch spotting:

โ€“ Omega is the official timekeeper and has many ambassadorsโ€“ Armand โ€œMondoโ€ Duplantis wears a 55g Seamaster Aqua Terra Ultra Lightโ€“ Femke Bol, Dutch sprinter, also wears this lightweight Aqua Terraโ€“ Nafi Thiam, Belgian heptathlete, wears a Richard Mille RM 07-04 Automatic Sport

Watch spotting at sporting events in summer 2024 promises to be exciting. Whether you're a sports fan or simply passionate about watchmaking, this game offers a new perspective on these global competitions. So, are you ready to take on the challenge and become a watch spotting expert?

SRQ Backlot