A watch enthusiast shares his surprising method for selecting the watches that truly deserve a place in his collection. His unexpected advice could well change the way you approach purchasing your next luxury watch. Find out why he says if you don't need to look twice at your watch, you've made the wrong choice.
A revelation that shakes up preconceived ideas
Watch expert Martin Green offers a unique approach to choosing the perfect watch. According to him, if you don't need to look at your watch a second time to tell the time, you've bought the wrong one.
This idea goes against the conventional wisdom that a good watch should be functional and readable at a glance. Green explains that for him, a truly special watch is one that captivates you to the point where you forget why you were looking at it in the first place.
A revealing personal experience
Green describes how he applied this principle to his own collection:
“Years ago I bought an Omega Speedmaster Professional. An impressive watch in many ways, and I was very excited to acquire it. Unfortunately, once on the wrist, there was no magic. When I checked the time, that's exactly what I did, nothing more. »
This experience made him realize that he was more attracted to Omega's Seamaster and Constellation models. A revelation that led him to completely rethink his way of collecting watches.
A golden rule for a collection that really pleases
With this awareness, Green imposed a strict rule on himself:
“I even made a deal with myself: whenever I don’t have the ‘double look’ experience with a watch in my collection, it has to go.”
This radical approach has sometimes led him to part with watches that he has admired for years or that are considered icons of watchmaking. Despite the difficulty of these decisions, he believes that this is the only way to build a collection that provides real pleasure and whose watches are actually worn.
The advantages and disadvantages of this method
Green acknowledges that his method has advantages and disadvantages:
Advantages: – A collection that really makes its owner smile – Watches that are actually worn and appreciated
Disadvantages: – The risk of having to look at your watch twice to know the time – The need to part with pieces that are sometimes difficult to obtain or considered “must-haves” by collectors
An invitation to rethink our relationship with watches
Beyond the anecdote, Martin Green's reflection invites us to reconsider our way of understanding luxury watches:
– Should we prioritize pure functionality or aesthetic emotion?– Is a “beautiful” watch necessarily one that corresponds to market standards?– How to find the balance between the objective value of a piece and subjective pleasure what does it give us?
These questions, far from being trivial, touch on the heart of what makes watchmaking so appealing to many enthusiasts: the quest for the perfect watch, the one that will move us day after day.
So, which watch makes you look twice? The answer to this question may well surprise you and guide you towards your next watch acquisition.
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