Casio is reviving the Y2K spirit with a new collection of Baby-G watches in acidulous colors. These translucent models will delight nostalgic adults as much as trendy teenagers. Dive into a bath of sweet nostalgia with these timepieces that smell of summer vacation.
A colorful return to the source
Baby-G is launching a compact version of its BGD-565 model in three โjellyโ colors: blue, yellow and pink. This Summer Jelly collection revisits the original design of the first Baby-G from 1994, giving it a decidedly Y2K aesthetic.
The watches, made of resin, have contained dimensions of 42.1 ร 37.9 ร 11.3 mm (L x W x H). They retain the legendary robustness of the brand with a water resistance of 100 meters.
Baby-G: the icon of the 90s
Launched in the early 90s, the Baby-G range was G-Shock's answer to the women's watch market. These models combined the technical characteristics of the G-Shock with a resolutely pop and sweet style, typical of the time.
The success was immediate, especially among teenage girls. The Baby-Gs quickly became a true cultural phenomenon, symbolizing “girl power” and the Y2K aesthetic.
Transparency, the hallmark of an era
The Baby-G's main appeal has always been its translucent casing. The design evokes an entire culture: iMac G3s, jelly shoes, fruity lip glosses… Transparency was everywhere, to the point that an entire Wikipedia page is dedicated to it under the name “clear craze.”
Fun fact: This trend is making a comeback, as evidenced by The Row's $890 transparent ballet flats.
A concentrate of nostalgia on the wrist
For Malaika Crawford, the original author, these Baby-G Summer Jellies are a sweet mix of nostalgia and cool attitude. She imagines wearing the pink version to the beach, alongside her braided and beaded bracelets, vacation souvenirs.
These watches can withstand water, sunscreen and even sand that might get into the cracks in the case. They thus become true time capsules, capturing the essence of summer vacations.
A watch accessible to all
Baby-G Summer Jelly is available now for $99, an affordable price for a dose of nostalgia or to introduce a new generation to the Y2K aesthetic.
Whether you are nostalgic for the 90s or simply a fan of watches with an original design, these Baby-Gs will bring a touch of freshness and fun to your wrist this summer.
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