A silent revolution is shaking the world of luxury watchmaking. Hublot, an iconic brand known for its bold designs, has just unveiled a creation that shakes up the codes: the Square Bang. This square watch with a unique style promises to redefine the standards of luxury watchmaking. Let's dive into the details of this exceptional piece that is already making headlines.
A bold bet in the world of luxury watches
The luxury watch industry is dominated by round watches, representing nearly 90% of the market. In this landscape, Hublot's decision to launch a square watch seems like a coup. The Square Bang is part of a line of iconic models with square cases, such as the Cartier Santos or the TAG Heuer Monaco.
Ricardo Guadalupe, Hublot CEO, confides: “I have always dreamed of creating a square watch. The success of our tonneau model, the Spirit of Big Bang, encouraged me to take the plunge with the Square Bang.” This bold strategy could bear fruit, with the ambition of seeing shaped watches represent up to 30% of the brand’s sales in the years to come.
A design that pushes the limits
The Square Bang embodies the spirit of innovation and “fusion” dear to Hublot. Its case, composed of no fewer than 81 separate parts, is a masterpiece of technical complexity. It takes up the aesthetic codes of the famous Big Bang, with its sandwich structure and its famous H-shaped screws on the bezel.
The model tested, the Square Bang Unico All Black, takes the concept even further. Its black ceramic case, blackened screws and skeleton dial create a striking contrast. The finishes alternating between satin and polished surfaces underline the sophistication of this exceptional piece.
a manufacturing movement that lives up to ambitions
At the heart of the Square Bang beats the HUB1280 caliber, an evolution of Hublot’s Unico movement. This in-house chronograph offers a generous 72-hour power reserve and a frequency of 4 Hz. Its skeleton design allows you to admire the mechanism in action, including the column wheel and the horizontal clutch of the chronograph.
The performances are there, with a measured precision of +7.3 seconds per day on the chronocomparator, reduced to +5 seconds when worn. These results demonstrate Hublot's technical mastery in the design of fine watchmaking movements.
Ergonomics thought out down to the smallest detail
Despite its imposing design, the Square Bang offers remarkable wearing comfort. The rubber strap, decorated with a subtle checkerboard pattern, fits perfectly thanks to an ingenious 15-hole system. The folding clasp, operated by two pushers, ensures a secure and comfortable hold on the wrist.
The quick-change strap system, inherited from the Big Bang, makes it easy to personalize the watch. This attention to ergonomics and modularity is characteristic of Hublot's approach, which places the user experience at the heart of its creations.
Exclusive positioning in the luxury market
With a price of 26,200 euros, the Square Bang Unico All Black is aimed at a demanding clientele in search of exclusivity. This watch is not designed to please everyone, but to seduce lovers of fine watchmaking in search of exceptional pieces.
The Square Bang perfectly embodies Hublot's DNA: an expressive, technically sophisticated and resolutely contemporary watch. It succeeds in transposing the essence of the Big Bang into a square format, while asserting its own identity.
The future of shaped watches at Hublot
The launch of the Square Bang marks an important milestone in Hublot’s evolution. This successful foray into the world of square watches opens up new perspectives for the brand. We can expect to see new variations and complications emerge within this line in the years to come.
The Square Bang proves that Hublot remains true to its spirit of innovation and disruption. By daring to shake up the codes, the brand confirms its place among the most creative players in contemporary luxury watchmaking.
The Square Bang adventure is only just beginning. This bold watch marks a turning point in Hublot’s history and could well influence the entire sector. It demonstrates that it is possible to reinvent classics while remaining true to one’s identity. The Square Bang is already establishing itself as a future icon of 21st-century luxury watchmaking.
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