A Citizen watch transformed into a work of urban art: the unique collaboration that is causing a sensation

IFL Watches unveils a bold limited edition Citizen Tsuyosa, a humorous take on an age-old proverb. Discover how this affordable watch becomes a unique collectible, blending age-old wisdom with contemporary street art.

When wisdom meets urban art

IFL Watches, the Swedish brand that never ceases to surprise, strikes hard with its latest creation. The Citizen Tsuyosa Automatic Wise Guys Concept reinvents the famous proverb of the “three wise monkeys” in a resolutely modern and offbeat style.

This new limited edition of 150 pieces is a continuation of the successful collaborations between IFL Watches and Citizen. The Tsuyosa Automatic, with its sleek design and excellent value for money, serves as the perfect canvas for the artists of IFL Watches.

An ancestral proverb revisited

The inspiration for this watch comes from the famous adage “see no evil, hear no evil, speak no evil”, traditionally symbolized by three monkeys covering their eyes, ears and mouth respectively.

Originating from Buddhist teachings, this representation became popular in Japan in the 17th century thanks to a sculpture by Hidari Jingorō at the Nikkō Tōshōgū Shrine. In Japanese, the proverb simply translates to “mizaru (見ざる, 'not to see'), kikazaru (聞かざる, 'not to hear'), iwazaru (言わざる, 'not to speak')”.

The creative team at IFL Watches has come up with a modern and playful interpretation of this timeless proverb:

– On the left, Mizaru wears sunglasses, symbolizing his refusal to see– In the center, Kikazaru sports a state-of-the-art noise-canceling headset, illustrating his refusal to hear– On the right, Iwazaru has his mouth covered by a bandana, representing his refusal to speak

A unique hand-painted dial

The basis of this watch is the Citizen Tsuyosa Automatic NJ0150-81Z with a yellow dial. The artists at IFL Watches have transformed this dial into a true work of urban art:

– Use of yellow and brown as the main colors– Each monkey is hand painted with multiple layers of enamel paint– Fun details like Mizaru’s gold tooth, a nod to hip-hop culture– Kikazaru’s mouth cleverly drawn around the double marker at 6 o’clock

This hand painting technique makes each dial unique. None of the 150 owners will have exactly the same watch.

An affordable watch with solid performance

Beyond its original design, the Citizen Tsuyosa Automatic Wise Guys Concept offers interesting technical features:

– 40 mm diameter stainless steel case– 11.7 mm thick and 49 mm from lug to lug– Integrated stainless steel bracelet, flexible and comfortable– Citizen caliber 8210 automatic movement– Frequency of 21,600 vibrations per hour– 40-hour power reserve– Average accuracy of approximately ±20 seconds per day

A success announced for this limited edition

Priced at €890, the Citizen Tsuyosa Automatic Wise Guys Concept should quickly find buyers. IFL Watches is used to seeing its limited editions sell out in record time.

This new creation is particularly aimed at a young audience, lovers of urban art and original watches. It perfectly illustrates IFL Watches' ability to reinvent classic models with a touch of unbridled creativity.

The Citizen Tsuyosa Automatic Wise Guys Concept will be available for purchase starting July 15th at 4:00 PM CEST on the official IFL Watches website. An opportunity not to be missed for collectors and lovers of unique watches.

This collaboration between IFL Watches and Citizen proves once again that affordable watchmaking can be a playground for talented artists. It offers enthusiasts the opportunity to wear a true work of art on their wrist, combining ancestral wisdom and contemporary spirit.

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