Ferrari is preparing to enter the electric era with its first zero-emission model. The brand's CEO, Benedetto Vigna, has revealed that the vehicle is already in road testing and is expected to debut in 2025. The announcement marks a historic milestone for the Italian automaker, known for its powerful and sonorous combustion engines.
An ambitious electric project for Ferrari
The Maranello manufacturer is not skimping on the means for its entry into the world of electric. According to the information released, the first electric Ferrari should be positioned in the high-end, with an estimated price of around 500,000 euros.
Benedetto Vigna insists on the importance of preserving Ferrari's DNA in this new model. “People buy a Ferrari to have fun,” he said in an interview with Autocar magazine. The challenge for the brand is therefore to transpose the driving sensations characteristic of its thermal models to this new engine.
Intensive trials underway
Ferrari's CEO revealed that prototypes of the future electric model have already covered “several thousand kilometers” during testing. These tests are conducted by the brand's experienced test drivers, used to evaluating and comparing the performance of different models.
This intensive development phase demonstrates Ferrari's desire to offer an electric vehicle that lives up to its reputation. Engineers are working tirelessly to optimize the vehicle's performance, autonomy and dynamic behavior.
A new factory dedicated to electricity
To carry out this ambitious project, Ferrari inaugurated last June a new plant specially designed for the production of electric vehicles. This facility, which is expected to be fully operational in January 2025, will run entirely on renewable energy.
This new plant will allow Ferrari to control the entire production chain of its electric vehicles. The manufacturer will manufacture not only the cars, but also the batteries, electric motors and inverters. This vertical integration should allow Ferrari to maintain its unique know-how and guarantee the quality of its products.
Launch planned for 2025
Although the exact date remains to be confirmed, the first electric Ferrari is expected to make its commercial debut in 2025. This launch is part of the brand's gradual electrification strategy, which has already begun with the introduction of plug-in hybrid models such as the SF90 Stradale.
Ferrari is ambitiously aiming for 60% of its sales to be electrified models by 2026. This rapid transition to electric vehicles demonstrates the manufacturer's awareness of environmental issues and regulatory changes in the automotive sector.
A technological and cultural challenge
The shift to electric power represents a major challenge for Ferrari, both technologically and culturally. The brand will have to convince its traditional customers, attached to the characteristic roar of V8 and V12 engines, that electric power can offer equally exhilarating driving sensations.
To achieve this, Ferrari is relying on its expertise in vehicle dynamics and power management. The aim is to create a unique driving experience, combining the performance expected of a Ferrari with the instantaneity of electric torque.
Competition is intensifying
Ferrari's arrival on the electric market comes in a context of increased competition. Its direct rival, Lamborghini, has already presented its electric SUV concept, the Lanzador. Other luxury and sports car manufacturers, such as Porsche and Aston Martin, have also begun their transition to electric.
In this changing landscape, Ferrari will have to stand out to maintain its status as a benchmark in the luxury sports car segment. The success of this first electric model will be crucial for the future of the brand and its ability to attract a new generation of environmentally sensitive customers.
The arrival of the first electric Ferrari in 2025 will mark a historic turning point for the Italian brand. This ambitious project demonstrates Ferrari's ability to adapt to changes in the automotive market. It remains to be seen whether this new chapter in the history of the prancing horse brand will convince enthusiasts and perpetuate the Ferrari legend in the electric era.