A once-major Swiss watch brand is making a comeback with a chronograph with an irresistible retro style. Combining 70s-inspired design with modern technology, this timepiece could well appeal to collectors looking for originality.
Crest: the story of a watchmaking phoenix
Little known to the general public today, the Cimier brand was nevertheless a major player in the Swiss watch industry in the 1970s. With an annual production exceeding 1.5 million watches, the company enjoyed considerable renown.
The quartz crisis unfortunately put paid to its growth, despite the development of a proprietary quartz movement. After a long period of silence, Cimier reopened its doors in 2003, taking advantage of the renewed interest in mechanical watches. The opening of the Watch Academy in 2010 marked a new stage in the brand's renaissance.
Now based in Bienne, at the heart of the Swiss watchmaking industry, Cimier is reconnecting with its glorious past by presenting the 711 Heritage Chronograph.
A captivating retro-futuristic design
The Cimier 711 Heritage Chronograph is directly inspired by the brand's sports chronographs dating from the 1970s. Its atypical design immediately catches the eye:
Although inspired by vintage models, this new creation is not an identical reproduction, but a modern reinterpretation of the aesthetic codes of the time.
A state-of-the-art mechanical movement
Beneath its retro appearance, the 711 Heritage Chronograph hides a resolutely modern heart. The Cimier CIM 100 caliber, based on the famous ETA/Valjoux 7750, has been specially modified to allow the original positioning of the sub-dials.
This automatic movement offers:
The rotor, visible through the sapphire caseback, proudly displays the vintage Cimier logo and the year the brand was founded (1924).
A dial with multiple facets
The version we were able to test features a superb sunray blue dial, enhanced by silver subdials. Cimier also offers a panda version (cream dial and black subdials) as well as a limited edition with a green dial.
There is no shortage of details to delight the eye of the connoisseur:
Surprising comfort despite a certain thickness
At 14.45mm thick, the 711 Heritage Chronograph might seem imposing on paper. However, its thoughtful design and 47.5mm lug-to-lug length allow it to fit perfectly on most wrists.
The brushed steel bracelet, equipped with a quick release system, offers excellent wearing comfort. It is also possible to opt for a steel mesh bracelet or a leather strap to vary the styles.
A competitive price for an exceptional watch
The Cimier 711 Heritage Chronograph is offered at a price ranging from 2480 to 2575 Swiss francs depending on the version chosen (excluding taxes). A price positioning that makes it very competitive compared to Swiss chronographs from more established brands.
This watch is for vintage design lovers looking for originality. Its confident 70s style, Swiss manufacturing quality and proven movement make it an attractive option for those who want to stand out.
The Cimier 711 Heritage Chronograph marks the strong comeback of a once essential brand. It proves that the Swiss watch industry still has some great surprises in store for us, by revisiting its heritage with brilliance. A timepiece that will not fail to make people talk about it in the world of watch enthusiasts.
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