G-SHOCK and thisisneverthat renew their collaboration with a captivating milky white DW-6900. Discover how this iconic watch is reinvented under the creative direction of the Korean streetwear brand, combining minimalism and functionality with a touch of originality.
A collaboration that is long-term
This isn't the first time that G-SHOCK and thisisneverthat have joined forces. Last year, the two brands had already surprised everyone with a transparent version of the legendary DW-5600. This year, they have chosen to tackle another iconic G-SHOCK model: the DW-6900.
This choice is not insignificant. The DW-6900 is one of the most recognizable watches in the G-SHOCK range, appreciated as much for its robust design as for its versatility. By choosing it as the backdrop for their new creation, G-SHOCK and thisisneverthat show their desire to reinvent a classic while remaining faithful to the brand's DNA.
A sleek design that doesn't lack character
The DW-6900TNT24-7DF, the official name of this collaboration, stands out for its soft and minimalist appearance:
This bold choice to rely on only one color gives the watch an unexpected elegance for a G-SHOCK model, while preserving its characteristic robust look.
Details that make the difference
Although the overall design is minimalist, thisisneverthat has managed to add its own personal touch through thoughtful details:
These small touches demonstrate the care taken in customizing the model, without distorting the essence of the G-SHOCK DW-6900.
A watch that combines style and functionality
Beyond its refined aesthetics, the DW-6900TNT24-7DF retains all the technical qualities that have made the reputation of G-SHOCK:
This collaboration thus succeeds in creating a watch that is as stylish as it is practical, capable of appealing to both fashion lovers and G-SHOCK fans.
Limited availability that arouses covetousness
As is often the case with exclusive collaborations, the G-SHOCK x thisisneverthat DW-6900 benefits from a restricted distribution:
This rarity is likely to make this watch a highly sought-after item for collectors and fans of both brands, potentially increasing its value on the secondary market.
A price that remains to be confirmed
At the time of writing, the official price of the DW-6900TNT24-7DF has not been announced. However, based on G-SHOCK's previous collaborations with streetwear brands, we can expect a slightly higher price tag than a regular DW-6900, probably around €150-200.
A watch that divides opinions
As is often the case with bold collaborations, this G-SHOCK x thisisneverthat has sparked mixed reactions within the watchmaking community:
A future collector's item?
There are several factors that could contribute to making this DW-6900TNT24-7DF a sought-after part in the future:
The G-SHOCK x thisisneverthat DW-6900TNT24-7DF is a successful collaboration between two seemingly distant worlds. By combining G-SHOCK’s technical know-how with thisisneverthat’s creative vision, this watch offers a refreshing reinterpretation of a cult model. Its clean, almost monochrome design gives it an unexpected elegance while preserving the characteristic G-SHOCK robustness.
Whether you are a die-hard G-SHOCK fan looking for a unique piece or a streetwear fashion enthusiast looking to add a touch of horology to your collection, this DW-6900 is certainly worth your attention. It perfectly embodies the current trend of collaborations between watch brands and fashion labels, proving that innovation can be born from the meeting of tradition and modernity.
It remains to be seen whether this immaculate watch will be able to withstand the ravages of time and daily use without losing its shine. One thing is certain: it will not go unnoticed on the wrist of those lucky enough to get their hands on it.
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