A recent study reveals the automobile choices of different generations of French people. While baby boomers prefer SUVs, younger people are turning to more compact models. Discover the trends that are shaping the current French automobile market.
Marked preferences according to generations
Automotive tastes vary considerably from one generation to the next in France, according to a study conducted by Autohero, one of Europe's largest car dealers, over the first six months of 2024.
This detailed analysis highlights significant differences between Baby Boomers, Generation X, Millennials and Generation Z. While Baby Boomers remain loyal to SUVs, younger generations are opting predominantly for compact vehicles.
The dominance of city cars among the younger generations
Autohero's study reveals a clear trend: compact models are popular with the majority of generations, with the exception of Baby Boomers.
Generation Z, born between 1995 and 2005, stands out in particular:
Millennials (born between 1981 and 1996) and Generation X (1965-1980) follow this trend, with 41.55% and 39.9% of their purchases devoted to compact cars, respectively.
Baby boomers loyal to SUVs
Unlike younger generations, Baby Boomers (born between 1956 and 1964) show a marked preference for SUVs:
This trend probably reflects a search for comfort and space, as well as a generally higher purchasing power among this generation.
Favorite brands according to generations
Autohero's study also highlights distinct preferences in terms of car brands:
Generation Z:
Millennials and Baby Boomers:
Generation X:
These figures show a particular attachment of the French to national brands, whatever the generation.
Flagship models by generation
Each generation has its favorite models:
Generation Z: Renault ClioMillennials: Citroën C3Generation X: Peugeot 308Baby-boomers: Peugeot 3008
These choices reflect the specific needs and aspirations of each age group, ranging from urban practicality for the youngest to increased comfort for older generations.
The impact on the second-hand market
These trends have a significant impact on the used car market in France. Jérôme Durand, Managing Director of Autohero France, comments:
“The differences between generations, their mentality and their purchasing behavior are clearly reflected in the used car sector. We see many similarities, especially in terms of car size, where compact models remain king.”
This reality is pushing dealers like Autohero to diversify their offering to meet the varied expectations of all generations.
Changing preferences reflect societal changes
The automobile choices of each generation are indicative of societal changes in France:
These trends influence not only the used car market, but also manufacturers' strategies for their future models.
Future prospects
Autohero’s study offers valuable insight into the current dynamics of the French automotive market. In the future, several factors could influence these trends:
These elements could redefine the preferences of different generations in the years to come.
The analysis of automotive preferences by generation reveals a French market in full transformation. Between the growing appeal of city cars among young people and the loyalty to SUVs of Baby Boomers, manufacturers and dealers must adapt to a diversity of needs and aspirations. This study highlights the importance of understanding the specificities of each generation to anticipate future trends in the French automotive market.