Bremont is hitting hard in 2024 with a bold rebranding and the launch of the Terra Nova 38, a field watch that redefines the codes of affordable luxury. This piece could well become the new darling of watch enthusiasts looking for exclusivity and performance.
A strategic renaissance for Bremont
Bremont surprised the watch world at Watches & Wonders Geneva 2024 with a complete overhaul of its identity:
At the heart of this strategy, the Terra Nova 38 positions itself as the ideal gateway into the Bremont universe.
The Terra Nova 38: the essence of the field watch reinvented
This new Bremont creation is inspired by military pocket watches from the early 20th century, while propelling them into modernity:
The Terra Nova 38's sleek design makes it a versatile watch, equally at home on an expedition or in the office.
A readable dial inspired by history
Available in white or anthracite grey, the dial of the Terra Nova 38 focuses on readability:
– Large Arabic numerals in Super-LumiNova cut from solid wood– Central hands with a vintage design– No seconds for maximum purity
Green luminescence ensures perfect readability even in total darkness.
Proven movement for unwavering reliability
At the heart of the Terra Nova 38 beats the Bremont BE-36AL caliber:
– Based on the Sellita SW200 architecture– Frequency of 28,800 vibrations per hour– Power reserve of approximately 38 hours
This robust and reliable movement is perfectly suited to an adventure watch.
A bracelet that reinvents the codes
The Terra Nova 38 is available with a brown leather strap or a new 904L steel bracelet:
– Curved link design that perfectly fits the case– Integrated quick-release system– Elegant butterfly closure
The metal bracelet gives the Terra Nova 38 a decidedly modern look, contrasting with its vintage dial.
A price that defies competition
Bremont hits hard with aggressive pricing positioning:
– 2,850 euros with the leather strap– 3,150 euros with the steel strap
These prices place the Terra Nova 38 in direct competition with established brands, while offering the distinction of a more confidential brand.
The Terra Nova 38: the best of both worlds
This new Bremont creation achieves the feat of combining:
– The adventurous spirit of a classic field watch– The refinement of a luxury watch with an integrated bracelet
The result is a unique piece, capable of seducing both purists and lovers of contemporary design.
The Terra Nova 38 marks a turning point in Bremont's history. It perfectly embodies the brand's new philosophy: to offer high-quality watches with a distinctive design at a more accessible price.
This watch could well become the new benchmark for those looking for an original alternative to traditional brands. With the Terra Nova 38, Bremont proves that it is possible to reconcile watchmaking heritage, technical innovation and competitive price.
So, are you ready to succumb to the charm of this new star of British watchmaking? The Terra Nova 38 could well be the watch that your collection has been missing!
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