Chinese tech giant Xiaomi continues its offensive in the automotive market with the announcement of a high-end SUV planned for 2025. This new model, which succeeds the highly acclaimed SU7, aims to compete directly with the leaders of the segment such as the Porsche Cayenne. A bold strategy that reflects Xiaomi's growing ambitions in the luxury automotive industry.
An ambitious project to conquer the premium SUV market
Following the resounding success of its first vehicle, the SU7, Xiaomi has no intention of stopping there. The Chinese manufacturer has revealed its intention to tackle the highly sought-after luxury SUV segment with a new electric model. Known internally under the code name MX11, this bold project aims to compete directly with references such as the Porsche Cayenne or the Ferrari Purosangue.
This future SUV, which could be marketed under the name SU8, will mark a new step in Xiaomi's strategy to establish itself as a major player in the high-end automotive industry. With an official presentation planned for 2025, the Chinese manufacturer seems determined to shake up established codes and challenge the segment's historic brands.
An inspired design combining elegance and sportiness
The first leaked images of the prototype in the testing phase reveal a vehicle with fluid and dynamic lines. The exterior design of the MX11 seems to be largely inspired by its predecessor, the SU7, while integrating stylistic elements specific to the sports SUV segment. We thus find optics similar to those of the SU7, an imposing front bumper and a muscular silhouette evoking certain aesthetic codes of the Ferrari Purosangue.
The dimensions of the vehicle should be halfway between those of a large crossover and a traditional SUV. Xiaomi would thus seek to offer an attractive compromise between habitability, versatility and dynamism. The raised ground clearance compared to the SU7 should satisfy off-road driving enthusiasts, without sacrificing road handling.
A cutting-edge technical platform
Although technical information is still sketchy, several sources mention the use of the Modena platform, already used on the SU7. This modular architecture would allow Xiaomi to offer different engine configurations, ranging from 100% electric propulsion to extended-range versions.
Other rumors point to the development of an entirely new platform specifically designed for this model. This option would offer more flexibility to integrate innovative technologies and optimize the vehicle's performance. In any case, Xiaomi seems determined to set the bar very high in terms of performance and autonomy.
A range of high-performance electric motors
Xiaomi's upcoming SUV is expected to offer a wide range of electric engines to meet the varied expectations of premium customers. Single and dual-engine configurations would be on the program, with power ranging from 220 kW (299 hp) to 495 kW (673 hp) for the sportiest versions.
Autonomy, a crucial criterion for attracting a demanding clientele, would also be up to Xiaomi's ambitions. The most efficient versions could thus cross the symbolic bar of 750 km on a single charge. To achieve this, the manufacturer would rely on the expertise of recognized specialists such as BYD and CATL for the development of batteries.
A high-tech interior worthy of a spaceship
While the MX11's interior remains a mystery, we can expect Xiaomi to leverage its consumer technology expertise. A huge central touchscreen should sit at the heart of the cockpit, offering an intuitive interface and advanced connectivity and infotainment features.
The habitability and loading volume should also be revised upwards compared to the SU7, to meet the demands of the SUV segment. Xiaomi could thus offer increased modularity and innovative equipment to stand out from the competition.
A strategic price positioning
Although official pricing is not yet known, Xiaomi is expected to opt for aggressive positioning in order to attract an international clientele. The base price of the MX11 should logically be above that of the SU7, while remaining competitive with segment benchmarks such as the Porsche Cayenne.
This bold pricing strategy, coupled with a generous level of equipment, could allow Xiaomi to quickly establish itself as a key player in the premium electric SUV market.
A highly anticipated launch for 2025
The official presentation of the MX11 is scheduled for 2025, with some sources even suggesting an unveiling as early as the first quarter of the year. This launch is part of Xiaomi's overall strategy to diversify its activities and establish itself as a major player in high-end electric mobility.
With this new SUV, Xiaomi intends to shake up established codes and prove its ability to innovate in an ultra-competitive sector. The success of this model will be crucial to establishing the credibility of the Chinese manufacturer on the international automobile market and realizing its long-term ambitions.
The imminent arrival of the MX11 on the premium electric SUV market promises to redefine the standards of the segment and offer motorists an attractive alternative to established models. It remains to be seen whether Xiaomi will be able to convince a demanding clientele and establish itself against the historic giants of luxury automobiles.