Faced with declining financial results in the first half of 2024, the Stellantis group announces adjustment measures, while reaffirming its support for its luxury brand Maserati. Carlos Tavares, CEO of the group, dismisses rumors of a sale or merger of the trident brand.
A difficult first half of 2024 for Stellantis
Automotive giant Stellantis is going through a difficult period, with figures in sharp decline for the first half of 2024:
Carlos Tavares, chairman of Stellantis, acknowledged that these performances “did not meet the expectations” of the group. This worrying situation calls for rapid corrective measures.
Adjustment Strategy in the United States
To get back on track, Stellantis plans to act primarily on the North American market:
Natalia Knight, the group's chief financial officer, stressed that these measures aim to “calibrate supply and demand” in this crucial market.
Cost reduction plan
At the same time, Stellantis plans to implement a vast savings plan:
Maserati's future in question
In this difficult context, the future of some of the group's brands, notably Maserati, has been the subject of speculation:
These alarming figures have fueled rumors of a sale or merger of Maserati with other Italian luxury groups. Some analysts have even raised the possibility of Stellantis separating from less profitable brands such as Lancia or DS.
Stellantis reaffirms its support for Maserati
Faced with these speculations, Carlos Tavares wanted to clarify the group's position:
This firm position aims to reassure investors and reaffirm the group's long-term strategy in the luxury automotive segment.
Outlook for the future
Despite these difficulties, Stellantis is maintaining its transformation strategy:
The reaffirmed support for Maserati is part of this long-term vision, relying on the diversity of the group's brands to cover all segments of the automotive market.
Stellantis’s position in the first half of 2024 illustrates the challenges facing major automotive groups in a context of energy transition and economic tensions. The group’s ability to quickly turn around its financial performance while continuing its transformation will be closely scrutinized by investors and analysts in the coming months.