Ferrari, the legendary marque of the Cavallino Rampante, announces the end of production of some of its flagship models. Find out which models are saying goodbye and what this means for the future of the brand.
The Ferrari Purosangue, Roma Spider and 296 GTS: the current sales leaders
Ferrari's recent quarterly results highlighted the models that dominated sales: the Ferrari Purosangue, the Ferrari Roma Spider and the Ferrari 296 GTS. All three vehicles saw strong demand, strengthening their position within the Ferrari range.
On the other hand, other models are seeing their life cycle come to an end. The Ferrari Roma and the Ferrari 812 Competizione, although still available, have seen a drop in orders, a sign that they will soon be replaced.
The end of the road for the Ferrari 812 GTS and the SF90 Stradale
Ferrari has officially confirmed the end of production for two of its most prestigious models: the Ferrari 812 GTS and the SF90 Stradale. This decision, although predictable for the 812 GTS due to the arrival of the Ferrari 12Cilindri, marks an important step in the renewal of the Ferrari range.
For the SF90 Stradale, its discontinuation does not mean the end of the SF90 lineage. In fact, the recently launched SF90 XX Stradale will continue to be produced. Additionally, rumors and prototypes spotted suggest a successor using a similar platform but offering increased performance. This new model is expected to maintain a hybrid powertrain with a 4.0-liter twin-turbo V8 engine paired with three electric motors.
What future for Ferrari Roma?
The fate of the Ferrari Roma remains uncertain. Currently, no concrete replacement plans have been disclosed. This elegant and refined model, appreciated for its timeless design and performance, could however see a successor arrive in the coming years, aligned with Ferrari's new technological and aesthetic directions.
Ferrari financial results: a success despite the changes
Despite the discontinuation of some models, Ferrari has posted robust financial results for the second quarter of 2024. Chief Executive Officer Benedetto Vigna welcomed the brand’s exceptional financial performance, highlighting a double-digit increase in net revenues and profitability. This growth is attributed to increased demand for customizations and an enrichment of the product range.
The first half of 2024 saw Ferrari sell 7,044 cars, a slight increase from the 6,959 units sold in the same period the previous year. This performance is a testament to the strength of the brand and its continued appeal to sports car enthusiasts.
Innovations and victories: the pillars of Ferrari
Ferrari continues to innovate, as evidenced by the inauguration of its new electronics building, marking a week dedicated to sustainable innovation. This initiative reflects Ferrari’s commitment to sustainability and cutting-edge technology, aimed at maintaining its leading position in the luxury automotive industry.
In addition to its technological innovations, Ferrari also celebrates successes on the racetrack. The recent victory at the 24 Hours of Le Mans illustrates the brand's competitiveness and excellence in the world of motorsport, reinforcing its prestige and heritage.
Ferrari is in the midst of a transformation, shedding iconic models to make way for a new generation of supercars. This transition marks a turning point towards the future, while retaining the very essence of what makes Ferrari an automotive legend.