Ad invasion reaches Windows 11 settings!
Microsoft's relentless insertion of ads into Windows 11, including a recent announcement for Game Pass in the Settings app, raises serious questions about the integrity of the user experience.
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Windows 11's advertising escalation
Remember the days when Microsoft notifications were limited to security updates or usage tips? Those days seem to be over with the recent appearance of full-screen ads encouraging the installation of Edge and other services from the company. Recently, ads have appeared in your computer's Start menu, and now, it's the Settings app's turn to serve as a medium for an ad for Game Pass.
A worrying update
According to the latest predictions, this ad should be integrated into the July update of Windows 11. It has already been observed in previous test versions of the operating system and even caused the temporary suspension of a previous update due to a bug.
The blur between recommendation and advertising
Microsoft seems to be taking a more subtle approach, calling these intrusions โrecommendations.โ For gamers using the Home and Pro versions of Windows 11, these ads may seem relevant, but theyโre still ads in disguise.
The limits of advertising in a paid OS
Itโs becoming increasingly difficult to distinguish a simple recommendation from an ad. This strategy may seem ingenious on the part of Microsoft, which promotes its products under the guise of improving the user experience, but how well-intentioned will it remain? Accepting these practices could open the door to more intrusive and less relevant ads in the future.
The dreaded proliferation
Ads for third-party apps are already starting to creep into some corners of Windows 11. Could this trend encourage competitors to adopt similar strategies, further polluting our digital environment?
An attack on the user experience
Imagine opening the Settings app and being faced with a full-screen ad. This form of advertising aggression calls into question the very notion of user ownership of software, when the user has already paid for their operating system.
Thinking about ownership and user experience
Unlike free content where ads can be justified, Windows 11 is a paid product. The constant addition of ads disrupts the ownership and usage experience, turning a simple interaction like changing a wallpaper into a journey full of ad traps.
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This article explores the rise of advertising in Windows 11, shedding light on a strategy that could alienate users in an increasingly commercialized experience. Microsoft must balance monetization with respect for the user experience to avoid compromising customer satisfaction.