Faced with criticism over its move away from V8 engines in favor of four-cylinder plug-in hybrids for its AMG models, Mercedes is sticking to its guns. A senior executive at the brand defends the strategy, saying customers will eventually accept the technological evolution, which is a symbol of the era of automotive electrification.
A controversial transition to plug-in hybrid
Mercedes-AMG's decision to replace the legendary 4.0-litre twin-turbo V8 engine with a plug-in hybrid system based on an inline-four in its 63 S models (C-Class and GLC) has sparked strong reactions. This technological evolution, although bringing significant gains in terms of performance and efficiency, has been perceived by many enthusiasts as a loss of soul and character for these iconic vehicles.
The new powertrain combines a 2.0-litre turbo petrol engine with an electric motor for a total output of 680 hp and a maximum torque of 1,020 Nm. Impressive figures that make this new generation of C 63 S the most powerful in history. However, the characteristic sound and unique sensations of the V8 have disappeared, making way for a different driving experience, more in line with today's environmental requirements.
The conviction of a Mercedes-Benz executive
In a recent interview with Car Sales to mark the launch of the new GLC 63 SE Performance, Jaime Cohen, Head of Mercedes-Benz Australia, strongly defended this strategic direction:
“This is an evolution that will happen gradually, and I have no doubt about that,” the executive said. “I think these vehicles will continue to be very successful. There is no fundamental problem, it is a transition, and transitions always take time and require a certain form of conviction and experience.”
Cohen emphasizes that performance is there: “It's all about performance. It would be problematic if we couldn't deliver the same level of performance with the plug-in hybrid system, but once you get behind the wheel, you can see that the performance is there.”
A parallel with the abandonment of manual gearboxes
To support his argument, the manager draws an interesting parallel with the abandonment of manual gearboxes by Mercedes and the gradual acceptance of automatic transmissions by customers:
“I still like manual transmissions, if you ask me, I would buy one. But the market has evolved and changed,” he explains. “When we first made the change, not everyone was convinced by our automatic transmissions, but now, over time, everyone has one.”
Undeniable advantages, but challenges to overcome
There is no denying that the new plug-in hybrid propulsion system offers significant advantages:
1. Significantly more power than the previous V82. Greatly improved fuel efficiency3. Reduced CO2 emissions, in line with increasingly strict environmental regulations
However, several challenges remain to be overcome to convince purists and thrill seekers:
1. Rediscover a sound signature as charismatic as that of the V82. Preserve the sporty character and emotional engagement specific to AMG3 models. Manage the extra weight linked to the battery and the electrical system
The future of AMG engines in question
Mercedes-AMG's strategy raises questions about the future of sports engines:
– Will 4-cylinder plug-in hybrid engines succeed in establishing themselves in the AMG range in the long term?– Will Mercedes-Benz maintain the large V8 engines in parallel to satisfy a certain clientele?– Will the transition to all-electric accelerate, making the debate on thermal engines obsolete?
Only time will tell whether Mercedes-AMG's bet on 4-cylinder plug-in hybrid engines will be successful. One thing is certain: this technological development is part of a broader transformation of the automotive industry, where performance and environmental responsibility must now go hand in hand.
Mercedes-AMG's ability to convince its customers of the value of these new engines, while preserving the brand's sporty DNA, will be decisive for the future of its high-performance models.