BMW, an iconic brand in the premium automotive sector, has a rich history spanning over a century. But do you know the origin of its name and the reason behind its iconic logo? Let's dive into the fascinating history of this German company that has left its mark on the automotive industry.
The meaning of the name BMW
BMW is an acronym for Bayerische Motoren Werke, which translates into English as “Bavarian Engine Factory”. This name refers to:
BMW's beginnings: from aviation to automobiles
BMW's history dates back to 1913, although the brand as we know it today was not officially created until 1917. Here are the key milestones in its evolution:
The rebirth of BMW
The history of BMW took a major turn in 1920 when Knorr-Bremse AG of Berlin acquired the majority of the company's shares. This acquisition led to:
BMW's return to the forefront
In 1922, Camillo Castiglioni, who had become the majority shareholder of Knorr-Bremse AG, took several decisive actions:
The same year, the company:
These events marked the rebirth of BMW as an independent entity for the second time in its history.
The aeronautical heritage in BMW's identity
BMW's history is closely linked to aviation, which is reflected in its iconic logo. The blue and white colours recall:
This visual reference to its aeronautical origins has become a strong symbol of the brand, evoking both its history and its aspirations for excellence and innovation.
BMW Today: A Leader in the Automotive Industry
From its beginnings in aviation to its current status as a premium automotive giant, BMW has:
The history of BMW is a perfect illustration of how a company can evolve and thrive by adapting to the challenges of its time while remaining true to its roots. Today, the BMW name is synonymous with quality, performance and luxury in the automotive industry, a heritage of which the brand can be proud.