Details about the highly anticipated canned cocktail have been slowly spilling out following its January announcement. Fresca Mixed will come in two flavors — vodka spritz and tequila paloma — both of which use the citrus-flavored soda as a base. The 100 calorie, 5% alcohol-by-volume drinks will go on sale in the United States this month.
“Fresca’s one-of-a-kind flavor is the key to making perfect cocktails and has been used as a base in various drink recipes for years,” the companies said in a release Thursday. “Fans know that the citrus soda is unlike any other, whether served as a mixer or on its own.”
The vodka spritz flavor mixes a “real vodka distilled four times” with the “light and classic” taste of Fresca, while the tequila paloma blends “real tequila blanco from Mexico” with Fresca. Both can be consumed from the can or over ice and have a suggested cost of $9.99 for a 4-pack of 12-ounce cans.
Sales of canned cocktails have exploded as drinkers look for convenience and new flavors beyond wine and beer. The beverage category grew 53% last year and is projected to grow another 29% over the next three years, according to data from IWSR Drinks Analysis.
Data from NielsenIQ recently revealed that ready-to-drink cocktails grew 106% in sales this summer compared to last.