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HBO and Netflix square off (again) at the Emmys

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Keaton won his first Emmy for the Hulu limited series “Dopesick,” while Bartlett was a first-time nominee for HBO’s “The White Lotus.”

Netflix tied a 47-year-old record (originally set by CBS) with a total of 44 Emmys last year across the Creative Arts Awards, dedicated primarily to technical categories, and the main telecast. That included sweeping the top drama categories with “The Crown,” which did not air during this year’s eligibility period.

HBO and HBO Max topped all platforms coming into this year’s primary telecast, with 26 awards, versus 23 for Netflix. Both were well ahead of the nearest competitors, Disney+ and Hulu — both owned by Disney — with nine and eight wins, respectively. (Like News84Media, HBO is a unit of Warner Bros. Discovery.)

HBO was the most-honored network in 2019 and 2020, tying with Netflix the year before that.

Hosted by Kenan Thompson, the ceremony kicked off with a tribute to TV theme songs, and a standing ovation for Oprah Winfrey, who presented the first award of the night.

After record-low ratings in 2020 with a virtual ceremony, viewership of the Emmys rebounded last year to an estimated 7.4 million viewers — still low by historic standards, but a marked improvement over the previous two years.

Ratings for linear TV have been declining in general, and the Emmys are perceived to have been impacted by nominating fewer widely popular shows as streaming has taken over the awards competition.

TV rights to the Emmys rotate among the four major broadcast networks. This year’s show moved from its usual Sunday broadcast because it’s airing on NBC, which carries “Sunday Night Football.”

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