Activision Blizzard exec says The Last of Us HBO proves Microsoft acquisition should go ahead
Well, this is a new trick. Lulu Cheng Meserve, Activision Blizzard’s executive vice president of corporate affairs and chief communications officer, thinks HBO’s adaptation of The Last of Us is great. Like, really good. So good, in fact, that she believes it’s proof that Microsoft’s $69 billion acquisition of Activision Blizzard should be allowed to go ahead.
The executive spoke on Twitter In an attempt to draw the attention of the Federal Trade Commission to the huge success of Sony’s latest TV explosion, we have to imagine at least one person we know of.
Meserve added that Sony “dominates” the console market and that the impressive breadth of IP across gaming, TV, movies and music is truly formidable. She signs off by saying, “In gaming, Sony is “the first of us” — and they’d be just fine without the FTC’s protection.
It’s a bold strategy, Cotton, and it remains to be seen if it pays off. It’s the latest twist in a story that’s been going on for more than a year now, with Sony insisting Activision Blizzard needs to remain independent and Microsoft doing everything in its power to push the issue.
Do you think Meservey’s argument has merit? Is Sony really “the first of us”? How long will this situation continue? Give a convincing argument in the comment section below.
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