What is in the pits of the lava pools of Muspelheim This? Sony has spent big on the latest commercial for God of War Ragnarok, which sees Ben Stiller dressed as Kratos for a group therapy session with John Travolta and LeBron James. We think the commercial is trying to play into the complicated relationship between the aforementioned Spartan and his son Atreus, but it just didn’t work for us.
The so-called “Super Bowl-level spot” was created by PlayStation’s global marketing team, and represents one of the ways the company hopes to reach new audiences. “To launch the latest installment we wanted to take an innovative approach that combines traditional and non-traditional routes,” said Bigwig Eric Lample. “I challenged our team to come up with new strategies to take this title to market.”
The ad features Stiller and his son Quinn, Travolta and his daughter Ella, and James and his son Bronny — none of whom understand why they’re there. Maybe it’s a joke? “I can relate to Kratos in a lot of ways, especially in this father-son narrative,” said the LA Lakers star. “You try to be confident and strong and look like you’ve got it all figured out, but really, you’re just doing your best and learning as you go. Bronnie being my oldest, has taught me so much about fatherhood and myself. It was great to have a little fun with that dynamic here. “
Yeah, we’re not sure about that.
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