Call of Duty is the main reason people buy PS5, PS4, says new survey
It’s not really a huge surprise, but the overall popularity of Call of Duty on the PlayStation console is being used as an argument against Microsoft’s proposed acquisition of Activision Blizzard. The UK’s Competitions and Markets Authority (CMA for short) has found that a seemingly significant number of consumers buy PlayStations primarily for Call of Duty.
Through surveys (as reported by Christopher DringCMA found that 88 percent of consumers buy a PlayStation because of the availability of one or more games. And of that 88%, a full 73% said Call of Duty was that game.
This is an interesting statistic, because Call of Duty is clearly a multiplatform release. However, Sony has had a marketing deal with the property for years now, which also secures exclusive content for the platform. It’s clear that Call of Duty is now firmly associated with PlayStation – at least in the eyes of most consumers.
For some additional context, the survey also found that 69% of players chose PlayStation because of exclusive titles (God of War Ragnarok and Horizon Forbidden West, etc.), while 45% specifically for Grand Theft Auto V. done On enthusiast websites like push squareIt can be very easy to forget just how much Call of Duty is on the more general market.
The CMA, of course, is one of the organizations currently arguing against Microsoft buying Activision Blizzard. It recently said that the acquisition could lead to an unfair advantage in the gaming space, which could result in negative consequences for gamers.
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