God of War’s Mjolnir hits India once again as PS5 marketing blitz

Fans could already discover the Leviathan X in London earlier this week, and now Thor’s iconic Mjolnir has defeated India, as Sony’s aggressive PS5 marketing campaign takes the world by storm. To celebrate the refreshing availability of its new-gen system, the Japanese giant also recently launched a Claustrider in Poland and a giant console in Dubai.

The platform holder has said that it will be very easy to find PS5 stock This year, and it’s trying to – ahem – the hammer The house is dotted with an array of larger-than-life displays, all designed to bring popular PlayStation franchises into the real-world. Earlier this week, the manufacturer actually increased Its already high revenue forecast for the current quarter, perhaps reflected by the scale of this marketing campaign.

It’s shaping up to be a huge year for PlayStation, with many highly anticipated titles scheduled for release, and surely a showcase or two penciled into the calendar. And with the PS5 console now readily available, it means Sony can advertise the format freely, safe in the knowledge that potential customers might eventually pick one up.