HBO’s hit show increased our sales by over 300%
Update: Now that we finally have digital data, the news is even better for Sony and its new cross-media strategy. HBO’s hit show has had a huge impact on sales of both The Last of Us: Part I and The Last of Us Remastered in the UK, with week-on-week increases of 305 per cent and 337 per cent respectively. That’s an absolutely huge leap, and it will be interesting to see if the numbers go up even further from here.
Original story: Many are skeptical of Sony’s decision to take the PlayStation’s biggest features out of its ecosystem, but it turns out the big salary suits know exactly what they’re doing. HBO’s critically acclaimed adaptation of The Last of Us has, perhaps surprisingly, garnered much interest around Naughty Dog’s survival horror series – and sales of The Last of Us: Part I and The Last of Us Remastered. has been, enjoying a spectacular resurgence in the UK this week.
It should be noted that neither game lit up the charts — the PS5 remake came in at 20th and its PS4 remaster at 32nd — but it’s the scale of the increase that’s worth pointing out: 238 percent and 322 percent week-over. – Weeks, respectively. We’ll chalk this up to accounts for physical sales only, though we’d imagine digital is seeing a similar trend. The thing to note is that we have seen a 95 percent increase in traffic on our site The last of our guide After the release of the show compared to last week – don’t you just love the data?
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