Join the club! First look at FIFA successor EA Sports FC coming in July
… and so the marketing onslaught begins! This year, EA Sports FC will replace the long-running FIFA franchise as the flagship football video game available on consoles, and here’s your first taste of the title, with a full reveal scheduled for July. is with So far, the juggernaut publisher has only focused on the logo, which is inspired by the triangle shapes that footballers adopt in matches, among other things.
“Our new brand identity is inspired by the triangles that have been a part of EA Sports Football for the past 30 years, from the isometric polygons that make up our game to the chemistry triangles present in the final team to the player indicator in every match,” The official website confirms.
The logo will feature in more than 100 matches starting this weekend, as EA Sports prepares to flex its marketing muscle and introduce its new branding. “Football fans will see the new brand identity for the first time in the wild from EA Sports partners, including the Premier League, La Liga, Bundesliga, Serie A, Ligue 1, WSL, NWSL, Conmebol, and more.”
You can sign up for more information at The official website of the game, and you’ll be notified when the big reveal drops in July. To be honest, though, it looks like you won’t be able to move on without seeing EA Sports FC marketing soon.
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