Mammoth PS5 marketing promotes Horizon Forbidden West pop-up cafe in Paris

Sony is almost always in trouble when it has a bit between its teeth, but we don’t think we’ve ever seen a marketing effort like this from a platform holder before. As you may already know, it’s making huge displays all over the world — and there’s also speculation about a $6.5 million Super Bowl spot on Sunday. But why stop there when you can open a pop-up cafe in Paris?

As part of the Live from PlayStation campaign, the restaurant – open only this weekend – is decked out in all kinds of Horizon Forbidden West paraphernalia, and serving tribal-style cuisine. (Though we hope no one gets Clostrider shrapnel out of their teeth!)