Prepare yourself for more Sonic as Frontier fuels software sales for SEGA

Sonic the Hedgehog has always been one of SEGA’s most popular franchises, but with a successful new game — and a pair of hit movies — the mascot is in a pretty healthy position right now. Sonic Frontiers is doing particularly well for the publisher; As of 31 March 2023, the experimental Open Zone title has sold over 3.2 million units, becoming a major driver of software sales over the past few months.

Again, thanks to SEGA’s increased emphasis on Sonic, the IP is poised for even more activity in the near future. There’s Sonic Origins Plus, which expands the retro collection with Game Gear games and more, a third movie still to come, and even a spin-off original TV show about Knuckles on the horizon. We hope the next big 3D Sonic game is in the works as well, possibly similar to what Sonic Team achieved with Frontiers.

With all of this in the pipeline, it looks like we’ll be getting a lot more Sonic over the next few years. In fact, SEGA predicts “record Sonic-focused licensing revenue” in the next fiscal year. The games themselves are all well and good, but it seems like the publisher sees a lot of value in a multimedia approach – not dissimilar to Sony’s plans with all of its PlayStation production projects.

Anyway, are you excited for Sonic’s future? Drop a dash in the comments section below.