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PS Plus, Xbox Game Passes not big enough to impact business, Take-Two boss says
Gaming subscription services eg PS Plus And Xbox Game Pass They’ve almost certainly had an impact on how we perceive the value of video games in the hardcore realm – but they haven’t yet had a really significant impact on how the big publishers do business. At least, that’s what Take-Two CEO Straus Zelnick says on the matter.
Boss recently reassured investors (via Looking for the alpha) that the publisher’s releases will only be added to subscriptions “at the appropriate time”. In other words, Take-Two doesn’t want to launch its titles directly on things like PS Plus. “We think this is the right way to support subscriptions,” Zelnick added.
He outlines the company’s overall view on such services, essentially saying that gaming subscriptions are not yet at a point where they have any real impact on traditional business models. “Subscriptions are still a relatively small business — you’re talking about businesses. I think the last Game Pass announcement was 25 million subs. We’re not talking about a massive broad-based business yet.”
Clarifying his stance further, he says: “In any case, no, I don’t believe that business is destroying our business.”
It’s probably worth mentioning that the PS Plus is still made by Sony A lot of things of money, and it always has more customers than Game Pass. That said, the numbers have fluctuated over the past few years, with recent reports from the Japanese firm showing that subscriber figures have fallen again – although PS Plus is actually generating more value in reality.
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