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PS5, PS4 boss Masayasu Ito set to retire after 36 years at Sony



Image: Famitsu / Push Square

Sony has confirmed that Masayasu Ito will retire from the company on October 1. You may have seen Ito’s name mentioned in various corporate-focused articles over the years, and that’s because he’s the vice president of Sony Interactive Entertainment — a key figure in the entire PlayStation business. Ito’s words have often been quoted during financial calls and other official statements regarding the brand.

Anyway, the 60-year tenure at Sony is coming to an end after an impressive 36-year tenure. He originally started working on in-car audio equipment in 1986, before moving on to PlayStation in 2000. Ito oversaw the engineering of both the PS4 and PS5, so it’s safe to say he’s had a huge impact. PlayStation as a business.

Ito’s position is being filled by Lin Tao, who is already executive director and vice president of SIE. Tao’s first taste of PlayStation came in the PS2 era, before she moved to Sony’s mobile divisions. She returned to the gaming side of things in 2021, and seems to share a similar vision to the likes of CEO Jim Ryan, with PlayStation gradually becoming a multiplatform brand.

Naturally, we wish Mr. Ito all the best in his retirement.


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