PS5 sales up 202% year-over-year in Europe, Xbox and Nintendo Switch both down
PS5 sales have increased Year-on-year 202 percent watery eyes Across Europe in January, underlining Sony’s outrageously aggressive approach to 2023. In fact, the Japanese giant’s new-gen system was the only one to grow on the continent, as the Nintendo Switch saw an 11 percent decline over the same period, while the Xbox Series X|S saw a 32 percent decline.
PlayStation recently launched a ridiculous advertising campaign, which saw it plaster its latest system all over the world with commercials and viral marketing efforts. In Paris, for example, it recently opened a pop-up cafe dedicated to the game Horizon Forbidden West – and we’ve seen similar efforts around the world. All this is in line with the firm’s eye-watering shipment targets, which saw it actually raise its estimates for the current financial year.
Sony has always had good sales in Europe, and these staggering figures are likely aided by the fact that the PS5 actually Underperformed last January due to a lack of stock – but it shows that the console maker is firing on all cylinders right now, and it’s shaping up to be a massive year for the machine.
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