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PS5’s juggernaut marketing campaign could rush Super Bowl LVII this weekend



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With the Philadelphia Eagles, the greatest show on the field is a few days away [Boo! – Ed] Ready to battle the Kansas City Chiefs [Meh! – Ed]. Of course, only a handful of true blues tune in for frozen American football: the actual show will come during the many commercial breaks and Rihanna’s halftime performance. Ala-ela-a-a!

Anyway, Sony may have something in store during the big game. Seen by MP1st, the platform holder is promoting Blizzard from Midgard this coming Sunday evening, and has encouraged fans to tune in to the big game to find out more. Look, we know Manchester United play Leeds on Sunday in the Premier League, but we’re pretty sure this is referring to Super Bowl LVII.

We guess it has some sort of business plan in place that will play into its big global live from PlayStation marketing scheme. The million dollar question will be whether it moves to one of the prime time slots, or if it goes with one of the side-shows — like the digital-only God of War Ascension ad it ran. During the Super Bowl in 2013.

Marketing has been a bit quieter in the US so far this year compared to the rest of the world, we’re really looking forward to seeing if it Stumped $6.5 million A single 30 second request is being made. We’ll find out Sunday evening, as Patrick Mahomes terrorizes the Eagles and claims his second ring. Book it!


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