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Random: KFC capitalizes on Ragnarok of war with opportunistic ad placement



Sony can sometimes be a little too quiet for our tastes, but when it’s got a blockbuster to market, it goes into overdrive. God of War Ragnarok, out today around the world, absolutely everywhere Right now – no matter what country you live in, you’ve undoubtedly seen television commercials, posters, and even freakin’ train liveries!

In fact, the hype is so strong that other brands are trying to capitalize on it. Take this set of billboards at Chatham station in England. On one side is Kratos and Atreus, a pretty bog-standard display from PlayStation UK. On the other hand, however, KFC has an opportunistic ad: “And so is KFC delivery!” In other words, kick back and order yourself a Wicked Zinger Burger when you visit Midgard.


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