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Saints Row sales flop forces parent company to change its policy on new games



Embracer Group, the company that ultimately funded last year’s Saints Row reboot, had to reevaluate its approach to greenlighting new games. In the firm’s latest financial report, it essentially admitted that the new Saints Row didn’t meet sales expectations, while assuring investors that it was still “earning a healthy risk-adjusted profit on the games. “.

However, it suggests that a tighter funding policy is in order, now that the dust has settled. It says: “We have therefore further increased management focus and efforts to optimize investments and efficiencies across the group.”

All of this is perhaps best summed up in one special sentence: “Every project has to earn its right to exist.” The report continues: “We will further increase our efforts to prioritize quality, and ensure that we create uniquely positive player experiences.”

It may seem a bit harsh to single out a row of saints like this, but we believe this is a prime example of what the Embracer Group is trying to communicate. The project apparently had a decent marketing budget, was in development for years, and was later hit with a massive delay. When it finally launched in August 2022, it was met with mostly mediocre reviews, and it managed to divide existing Saints Row fans. Not exactly a positive chain of events.

What did you think of the Saints Row reboot? Do you think the franchise will ever return? Miss your shot in the comments section below.


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