SEGA may join Sony in raising its game prices to $70
Sony caused a stir near the start of this console generation when it announced that (most) of its first-party PS5 titles would cost $70, instead of the $60 tag that has been a market staple for so many years. Despite some controversy, the Japanese giant hasn’t backed down, and as a result, other publishers are pushing for a similar strategy. Prime example: Nintendo just released The Legend of Zelda: Tears of the Kingdom For $70.
And now, SEGA has suggested That it can follow it. During the company’s latest financial call, the company said: “In the global marketplace, AAA game titles for consoles have sold for $59.99 for many years, but titles sold for $69.99 have appeared in the last year. We want to review the prices. Yes. Titles that we believe will coincide with price growth, while also keeping an eye on market conditions.”
Now that it’s not a clear commitment from SEGA, there’s no doubt that itself and other major publishers will be keeping a close eye on Sony’s product pricing – and more recently, Nintendo’s position. The bottom line here is that if one company can get away with it, you can be sure that others will too.
The question, then, is whether consumers will begin to draw a line. A recent report claims that higher game prices can negatively impact sales – no joke! – but it is also argued that higher prices are driving increased incomes.
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