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The Embracer CEO doesn’t expect a huge return on investment from Saints Row



Saints Row finished second in August’s NPD report, so how bad can things get? Well, Embracer CEO Lars Wingfors, whose company owns developer Volition, doesn’t sound too enthusiastic at all. “Personally, I had hoped for a greater reception for the game,” he said, as reported. Axios’ Stephen Totilo. “It’s been a very polarized scene.”

While we thought the title was a perfectly acceptable reboot, others have been less generous. “There are a lot of things that can be said and details surrounding it,” Wingforce said, indicating the reception. “I am happy to see so many players and fans happy. At the same time, I’m a little sad to see the fans not happy. it’s difficult.”

The executive admitted it would wait for more data in November, and insisted it was confident the project would turn a profit in time. “Will it have the same huge return on investment that we’ve seen in so many other sports?” he thought “Not very likely, but we will make money and this is a good starting point.”

Saints Row is one of Embracer’s higher budget projects, and therefore needs to sell more copies to be considered a success. This may explain why, despite charting the game, Wingforce is talking like it flopped. After all, the chart placement does not give us a good indication of the sales figures, and it seems that the reboot has failed to outsell the previous entries.

All of this begs the question: Does the series have a future? “Obviously you always want every installment of any IP to be bigger than the last, but what you do is evaluate your situation, the results and there. [are] Hundreds of people in the group are engaged in this game. I still have a lot of faith in those guys, and I’m sure they’ll recommend things for the future.

We appreciate the candid nature of these comments, but we don’t think we’ve ever heard an executive be so honest about the performance of a game that just released.


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