HomeNewsCupra Storms the US Market: The Spanish Brand Challenging Tesla with Explosive...

Cupra Storms the US Market: The Spanish Brand Challenging Tesla with Explosive Sales

The Spanish automotive brand Cupra, renowned for its boldness and innovation, is making a spectacular entrance into the American market, directly challenging giants like Tesla. With its lineup of 100% electric models, Cupra is not just crossing the Atlantic; it's set to revolutionize the US automotive sector with its commitment to sustainability and sporty design.

The Spanish automotive industry is one of the most advanced in the world, as curious as it may sound. If a few days ago we discovered that these cars with airplane engines are circulating on the roads, now you will be more shocked to know which ones have arrived in the United States. A Spanish brand has crossed the pond and, to Tesla’s detriment, is eating up the market with massive sales.

The brand that has eaten Seat, ready to jump the Atlantic Ocean.

Cupra is a Spanish car brand that is taking a big step forward in its global expansion by announcing its arrival in the U.S. market in 2024. The firm, which was born in 2018 as a sporty sub-brand of Seat, has quickly established itself as a standalone brand.

It has done so – and this is why we tell you it is a breakthrough in sustainability – with a range of 100% electric models. Landing in the United States is a milestone and a major challenge for Cupra as it seeks to position itself in one of the world’s largest and most competitive automotive markets.

With its focus on electrification, design and technology, the Spanish firm aims to win over American drivers and continue to grow as one of the most innovative emerging brands on the global scene, something that not all manufacturers can boast.

Cupra’s jump to the United States, unveiled: the brand’s plans

Cupra, the Volkswagen Group’s sports brand, announced in 2022 its plans to start selling vehicles in the United States from 2023. The company signed agreements with local dealers in several states and plans to initially introduce the Formentor, an SUV coupe, and Born, an electric hatchback.

The expansion into the United States represents an important milestone for Cupra, which currently sells vehicles primarily in Europe. The U.S. market offers great opportunities for the young brand, which seeks to position itself globally as an attractive, sporty and sustainable option.

By partnering with local dealers, Cupra will be able to leverage its knowledge of the U.S. market and consumer preferences. The company plans to adapt its vehicles to local regulations and tastes, offering attractive and distinctive models.

With the Formentor and the electric Born, the Spanish brand has competitive vehicles to introduce in the United States. The Formentor offers a sporty coupe design and plug-in hybrid options, while the Born stands out for its range, technology and sustainability by being 100% electric.

Why you won’t see Spain exporting cars to the U.S.

Cupra has concrete plans to start manufacturing vehicles locally in the United States starting in 2025. The company has already announced that it will build a production plant in Chattanooga, Tennessee, with an investment of more than $7 billion.

Producing on U.S. soil will give the brand several advantages. First, it will eliminate import and transportation costs from Europe, which will probably translate into more competitive prices for local consumers.

On top of that, by assembling vehicles closer to its target market, Cupra will be able to respond more quickly to the specific preferences and demands of U.S. buyers. Local production is a sign of the company’s long-term commitment to this important market.

As you can see, we still have quite a bit to see from Cupra in the U.S., a car brand that is skyrocketing in popularity and eating its own creators. The fact that they have entered this market is a breakthrough in sales and sustainability, not in vain they are among the world’s leading companies. Proof of this? This 100-year-old engine that runs on a fuel that we have only created now.

Alan, editor-in-chief, born in 1964 in a picturesque small town in the south, has always been fascinated by the roar of engines and the shine of car bodies. From a young age, he spent hours flipping through his father's car magazines, dreaming of the cars he would one day drive. After obtaining his high school diploma, Alan decided to pursue his passion for automobiles by studying journalism, with the hope of combining his two loves: writing and cars.


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