San Francisco. The micro-blogging site Twitter has announced that it will relax its three-year ban on political ads. In fact, after buying this social media platform late last year, Elon Musk is trying to increase his income. This Twitter step is seen as part of that effort.
The social media company tweeted Tuesday night: “We are relaxing our advertising policy for targeted ads in the US.” The company said on its Twitter Safety account: “We also plan to expand political advertising, which we will allow in the coming weeks.”
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Significantly, Twitter had banned all political ads in 2019 due to growing concerns over the spread of false information on social media. In such a situation, this new step of Twitter indicates a break with its old policy.
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The social media company had banned ads run by candidates, political parties or elected or appointed government officials. However, now Twitter has said, “Targeted advertising can promote conversations between people about important topics.”
Let us tell you that in March 2021, Facebook also lifted its ban on ads related to political and social issues.
Tags: Elon Musk, Twitter, Twitter users
FIRST POST: January 04, 2023, 7:19 PM HST